Some object to the term censorware because it has negative connotations. Screening software and filtering software were suggested, but I think that those are less elegant grammatically, and too generic. Filterware is a better option, though it may be too generic; and considering the reason for using one of those other terms rather than censorware, one could say that they themselves carry a positive (or at least, more positive) connotation.

The answer hit me during my drive to work today: picsware!

A perfect description, and no connotations pro or con. So that's what I will call it.